Email Marketing

I about to start an email marketing campaign where those signing up to my website www.qtsilver.com get regular special offers on my jewellery - which I should say is already incredibly competitively priced (but I would say that wouldn't I).

I have certainly been slow to try this approach and my base of people who have signed up to my site is now sitting at over 1000! I think it is one of the problems of having a small business, you never seem to have the time to research new approaches or ways to do things and even when you have an idea it can constantly be put on the "back burner" as there always seems to be something pressing that needs to be done.

Well now I am about to take the plunge and will sign up with a firm called Constant Contact . I had looked around for a suitable company and they seemed like the best bet to me. They have a trial period of 60 days (for less than 100 contacts) which I am currently in, although because of the number of contacts I have I can't do much more than experiment with the email creation and send out some emails as testers to friends and family. From my experience so far I have decided to sign with them and give it a go. The emails are pretty easy to create from templates provided and the customer support appears excellent.

Anyway I will be completing sign up in the next couple of days and send out my first "Special Offer" and see how it goes. I will record my experiences on here as it may prove useful information to other small scale sellers who are thinking of doing something similar.